I worked at RockYou.com in its heyday, which was when we had the #1 app on facebook, Superwall. Superwall used exactly one of the strategies outlined in this a

I worked at RockYou.com in its heyday, which was when we had the #1 app on facebook, Superwall. Superwall used exactly one of the strategies outlined in this article: Fix one of the pain points on a platform. The platform was Facebook, the pain point was sharing images and videos with your friends. Facebook decided that sharing images and videos with your friends was a good idea, perhaps because they saw our success with it. Superwall died. Rockyou pivoted into something totally different. A couple down-rounds of funding (I think). "Take on the pain points of a platform" is usually referred to as "Don't try to beat the platform at being the platform".