I am really curious about the economics of this. I can see 100% artificial light being an efficient way to grow weed but how it can compete in the vegetables ma

I am really curious about the economics of this. I can see 100% artificial light being an efficient way to grow weed but how it can compete in the vegetables market is mysterious to me. The article says they are already at the same level as top-grade organic food. If that is true and they aren't making a loss on this, surely they should be able to scale it up and lower prices in the future. That would be great but I am not convinced it is in fact possible. Does anyone have further insight what the math on this is?