Ouya itself is a cautionary tail about Kickstarter in and of itself. Personally, I wouldn't have backed them had I known that the OOBE experience would demand

Ouya itself is a cautionary tail about Kickstarter in and of itself. Personally, I wouldn't have backed them had I known that the OOBE experience would demand me to enter a credit card number before I even get to a welcome screen. I'm unshocked that someone gamed a system that was gameable, in this case. You can't blame Kickstarter for Ouya dangling a carrot in front of hungry indie devs that the less honest amongst them might take advantage. Maybe the devs should have announced they were eschewing Ouya funding, then funded their own game...or something.