So there are 2 cases. First one is when a startup offers a brilliant product with the 'wow' and 'aha' moments. It spreads like crazy. Second one is when a start

So there are 2 cases. First one is when a startup offers a brilliant product with the 'wow' and 'aha' moments. It spreads like crazy. Second one is when a startup with less striking product comes, executes well, pivots a lot and steals networked users from established ones. In all cases once a startup becomes dominant, it starts limiting and throttling their APIs fearing others obsoleting themselves. So the lesson, is to find a new grownup startup, which is not yet defensively throttling its platform or not yet pursuing ultimate monetization of its network.