Thanks for the detailed info. By the name alone I assumed it was some kind of a hardware store :) Slightly on a tangent, but it makes me wondering if things li

Thanks for the detailed info. By the name alone I assumed it was some kind of a hardware store :) Slightly on a tangent, but it makes me wondering if things like screens with audio in-store is exactly the kind of marketing spiel that backfires. Short-term, if you put one, I bet it could increase sale. The novelty, the attention grabbing potential etc. But this is a very short-term, short-sighted win, because when it becomes prevalent everywhere, it's just a nuisance and probably decreases sales. (just my non-scientific, half rant random thoughts on the subject). In any case, I'm glad to hear there are some successful alternatives out there, that realize the potential of not jumping on the marketing bandwagon.