"His critique is about her unserious approach to the process..." What's so laughable and made me skim the article is that all of his arguments are based on tid

"His critique is about her unserious approach to the process..." What's so laughable and made me skim the article is that all of his arguments are based on tidbits of social media that described the process. It shouldn't be a newsflash that those tidbits are part of the marketing campaign themselves. I don't see how someone in the business could be taking them at face value. I suspect that Yahoo did have a whole design and marketing process (and a large budget) around the logo redesign, and this turned the redesign into a carefully scripted story in and of itself. The stories of a CEO working over the weekend were parts of that script, probably true at the core, but embellished and certainly not revealing the whole picture. Essentially, I found this designer's rant to be rather feeble. And incidentally, I like the new Yahoo logo, I also pay for Yahoo premium mail (only because Yahoo is not Google, oh wait, that's Bing), but I certainly don't lionize the company.