Some people use a "shock jock" tone as a tool for self-promotion. The article did manage to make it to the front page of HN, after all. And while the tone may

Some people use a "shock jock" tone as a tool for self-promotion. The article did manage to make it to the front page of HN, after all. And while the tone may turn some people off (myself included), it is probably the right tone and post for the target market of the OP's products.