Green Mountain owns Keurig. I agree, there's no reason to put soup mix in a K-cup, because you don't need the normally included filter. It's expensive and wast

Green Mountain owns Keurig. I agree, there's no reason to put soup mix in a K-cup, because you don't need the normally included filter. It's expensive and wasteful. However, it's probably a great idea for both Keurig and Campbells to cash in on the huge install-base of these machines.