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In my experience... They absolutely, positively will not cover you unless you've raised money. Even if you have stats that blow competitors out of the water -
by sscalia 13y ago
In my experience...
They absolutely, positively will not cover you unless you've raised money.
Even if you have stats that blow competitors out of the water - crickets.
It's been demonstrated more than once that their traffic isn't useful to the vast majority of startups (doubly so for B2B companies).
It's a nice thing to have coverage from them. But in no way needed for a successful launch of a company.
- randall 13y agoI agree it's totally unnecessary for your company, but we haven't raised money and we're a Utah-based b2b company and they've covered us twice. http://techcrunch.com/2012/05/07/vidpresso-wants-to-help-tv-stations-put-your-tweets-and-facebook-comments-on-air/ http://techcrunch.com/2012/05/07/vidpresso-wants-to-help-tv-... http://techcrunch.com/2013/04/03/vidpresso-adds-photo-touchscreen-support-to-help-bring-twitter-to-tv/ http://techcrunch.com/2013/04/03/vidpresso-adds-photo-touchs...
- sscalia 13y agoJust curious - do you have a dedicated PR person? Contacts? Blind reach-out? AirPR?
- nicw 13y agoI wouldn't say that's true. My unfunded wine startup, Swirl it! (http://swirlitapp.com http://swirlitapp.com) was covered by TC, and even had a video interview where we came in and swirled w/Colleen Taylor. We haven't raised any money to date, and even told TC this. http://techcrunch.com/2013/04/04/swirl-it-wine-app-iphone/ http://techcrunch.com/2013/04/04/swirl-it-wine-app-iphone/
- solistice 13y agoOff topic, but that is a really pretty wine app. You ever thought about pairing with wineries later on to get tasting packs out? After all, you have the data to make informed recommendations, so you might as well sell the wine.
- nicw 13y agoHey, thanks. We're looking at a couple ways to pair with wineries, the tough part being that the small wineries are the best market, except they're the least experimental. Big wineries have people who understand trying out new venues.
- photorized 13y agoI'd say 90..95 percent of the companies they profile, had raised money. Occasionally, there would be an unfunded/boothstrapped startup - but those are exceptionally rare (less than 1%). I remember those figures from doing basic keyword analysis of their articles a year ago. But then again - that's expected. You don't expect to see a natural bodybuilder in Muscle Mag. They are the Jersey Shore of startup coverage, and raising a massive round is the only kind of success they recognize.