Logo, Bullshit & Co is quite a self-important read. Sure, Mayer's approached is unconventional for a large corporation, and it is more in line with a bootstrapp

Logo, Bullshit & Co is quite a self-important read. Sure, Mayer's approached is unconventional for a large corporation, and it is more in line with a bootstrapping startup. Yahoo is in financial dire straights, so it is totally reasonable for Mayer to try an unconventional approach, save serious marketing dollars, and go her own way. We don't have to love the result, but at the end of the day, Mayer gave the brand a new face, and she didn't pay much for it.