I don't like the term funnel, it's more like a sieve... However, I do think it's a good way to visualize customers that come to your site, but don't end up con

I don't like the term funnel, it's more like a sieve... However, I do think it's a good way to visualize customers that come to your site, but don't end up converting. You can look at those percentages and try to make them better. Whether you decide to "spam the f*ck out of them" or do something more personable and humane is up to you.