3 ms·

Warmer, Fuzzier: The Refreshed Logo

23 points by dbul 17y ago

J_McQuade 17y ago
Given the title, I was almost certain that this would be an article about Haskell!
philwelch 17y ago
They can spend millions of dollars making Wal-Mart's logo look friendlier, but when you walk in the store, it's plain to see that the actual company is just the same. This reminds me of Joel's "how many lies can you find a direct mail piece?" http://www.joelonsoftware.com/articles/fog0000000019.html http://www.joelonsoftware.com/articles/fog0000000019.html The logo might claim Wal-Mart is friendly and likable but unless Wal-Mart actually becomes friendly and likable it's just wasted money.
- natrius 17y ago
  The redesigned Walmarts are actually far more pleasant to shop in. It's been a while since I've been in one, so I forgot exactly what they changed. It was definitely less suffocating and the signs were prettier. Who needs good business practices when you have good typography? In any case, I don't really buy into the whole "Walmart is pure evil" thing. It's cute how some enlightened cities do everything they can to prevent them from moving in so small businesses aren't hurt, then they wonder why their lower income residents are doing so poorly. I think independent retailers are great and I support them whenever I can, but they're clearly more expensive, and it's silly for the people who can afford to have a conscience to force that choice on those who can't.
  - tripngroove 17y ago
    Anyone who is interested in the debate surrounding Walmart and how it impacts local and global economies should check out this PBS documentary. http://www.pbs.org/wgbh/pages/frontline/shows/walmart/view/ http://www.pbs.org/wgbh/pages/frontline/shows/walmart/view/ Of particular interest is the section called "Muscling Manufacturers", which shows how the sheer scale of their operation gives them the power to force local manufacturing jobs overseas, effectively creating these "lower income residents" that natrius mentions above. Scale is often a topic of discussion for hackers; to see how some of the same principles apply to a huge retail corporation is mind-blowing. Definitely worth a watch, imo.
    - natrius 17y ago
      I don't believe that the imaginary lines that humans tend to draw in the sand to separate people make a Chinese person less worthy of a job than an American. It is in my best interest to keep jobs from leaving the country. Money tends to circulate locally, so we're decreasing the amount of wealth available here when we buy foreign goods. Losing American jobs also increases the costs of our social welfare programs. However, since our social welfare programs are presumably better than China's, creating a Chinese job at the cost of an American job likely leaves the world better off if we assume that the increased taxes and decreased American income would result in a negligible decrease in well-being in comparison. I think that's a fair assumption. Shop at Walmart, save the world.
    - tptacek 17y ago
      The end result of this process is that people pay significantly less for the same value to their life, improves their standard of living. For some products, the quality tradeoff is worth it. For others, quality wins, and in those cases Wal-Mart has less leverage. Wal-Mart didn't create price competition.
  - philwelch 17y ago
    "In any case, I don't really buy into the whole "Walmart is pure evil" thing." I don't either, I just find them unpleasant.
bingaman_ 17y ago
Lipstick on pigs. The most interesting one is the last one in the slideshow, Blackwater changed their name to Xe. It doesn't change the fact that they are mercenary soldiers.
Elcho 17y ago
Companies rebrand/change their logo all the time, where in the article does it provide data comparing the rate of change of company names in down times vs the good times? This is just fitting a convenient 'depression 2.0' story to some logo redesigns; if this happened two years ago, the same redesigns would be interpreted entirely differently, perhaps it would be about 'increasing market share in a more globalized world'.
tptacek 17y ago
If you liked this article, the Brand New blog at http://www.underconsideration.com/brandnew/ is more insightful on a typical day, and tries less hard to fit into the NYT's trend stories about the economy and the environment.

23 points by dbul 17y ago

Given the title, I was almost certain that this would be an article about Haskell!

They can spend millions of dollars making Wal-Mart's logo look friendlier, but when you walk in the store, it's plain to see that the actual company is just the same. This reminds me of Joel's "how many lies can you find a direct mail piece?" http://www.joelonsoftware.com/articles/fog0000000019.html http://www.joelonsoftware.com/articles/fog0000000019.html The logo might claim Wal-Mart is friendly and likable but unless Wal-Mart actually becomes friendly and likable it's just wasted money.

natrius 17y ago
The redesigned Walmarts are actually far more pleasant to shop in. It's been a while since I've been in one, so I forgot exactly what they changed. It was definitely less suffocating and the signs were prettier. Who needs good business practices when you have good typography? In any case, I don't really buy into the whole "Walmart is pure evil" thing. It's cute how some enlightened cities do everything they can to prevent them from moving in so small businesses aren't hurt, then they wonder why their lower income residents are doing so poorly. I think independent retailers are great and I support them whenever I can, but they're clearly more expensive, and it's silly for the people who can afford to have a conscience to force that choice on those who can't.
- tripngroove 17y ago
  Anyone who is interested in the debate surrounding Walmart and how it impacts local and global economies should check out this PBS documentary. http://www.pbs.org/wgbh/pages/frontline/shows/walmart/view/ http://www.pbs.org/wgbh/pages/frontline/shows/walmart/view/ Of particular interest is the section called "Muscling Manufacturers", which shows how the sheer scale of their operation gives them the power to force local manufacturing jobs overseas, effectively creating these "lower income residents" that natrius mentions above. Scale is often a topic of discussion for hackers; to see how some of the same principles apply to a huge retail corporation is mind-blowing. Definitely worth a watch, imo.
  - natrius 17y ago
    I don't believe that the imaginary lines that humans tend to draw in the sand to separate people make a Chinese person less worthy of a job than an American. It is in my best interest to keep jobs from leaving the country. Money tends to circulate locally, so we're decreasing the amount of wealth available here when we buy foreign goods. Losing American jobs also increases the costs of our social welfare programs. However, since our social welfare programs are presumably better than China's, creating a Chinese job at the cost of an American job likely leaves the world better off if we assume that the increased taxes and decreased American income would result in a negligible decrease in well-being in comparison. I think that's a fair assumption. Shop at Walmart, save the world.
  - tptacek 17y ago
    The end result of this process is that people pay significantly less for the same value to their life, improves their standard of living. For some products, the quality tradeoff is worth it. For others, quality wins, and in those cases Wal-Mart has less leverage. Wal-Mart didn't create price competition.
- philwelch 17y ago
  "In any case, I don't really buy into the whole "Walmart is pure evil" thing." I don't either, I just find them unpleasant.

bingaman_ 17y ago

Lipstick on pigs. The most interesting one is the last one in the slideshow, Blackwater changed their name to Xe. It doesn't change the fact that they are mercenary soldiers.

Elcho 17y ago

Companies rebrand/change their logo all the time, where in the article does it provide data comparing the rate of change of company names in down times vs the good times? This is just fitting a convenient 'depression 2.0' story to some logo redesigns; if this happened two years ago, the same redesigns would be interpreted entirely differently, perhaps it would be about 'increasing market share in a more globalized world'.

tptacek 17y ago

If you liked this article, the Brand New blog at http://www.underconsideration.com/brandnew/ is more insightful on a typical day, and tries less hard to fit into the NYT's trend stories about the economy and the environment.