I think the 30 days of logos is an ongoing engagement that achieves two things: 1) Provides an on-going set of buzz. You'll have heaps of people criticizing a

I think the 30 days of logos is an ongoing engagement that achieves two things: 1) Provides an on-going set of buzz. You'll have heaps of people criticizing a lot of the logos. The PR value is absolutely massive for a 30 day event. 2) Reinforces the perception that Yahoo is open, creative and is "listening to it's users". I was getting a bit weary of the designer-ego bashing I don't think the designer-ego bashing was unwarranted, since I agree with the author on that premise. What the author failed to recognize is why this PR move was written this way.