The whole thing feels like a marketing play, to be honest. An attempt to gain some attention by riding the media wave about the new Yahoo logo. There's nothing

The whole thing feels like a marketing play, to be honest. An attempt to gain some attention by riding the media wave about the new Yahoo logo. There's nothing wrong with that, per se. Plenty of agencies, SaaS companies, and service providers do it. Hell, plenty of agencies get hired to do it on behalf of their clients. What rankles here is the tone. As you say, it reads "bitter." The author's confrontational style does him no favors. It piques our interest in his agenda (whatever it may be), rather than in his content.