The author makes a much better point, underlining that it is not about the technical quality of the visual brand > "This post is not about the technical qualit

The author makes a much better point, underlining that it is not about the technical quality of the visual brand > "This post is not about the technical quality of the logo. I am not writing about brand design, but about brand management. This is about a simple rule: Brand design follows brand management, not the other way around." He clearly states that and how this kind of approach hurts the business. Yahoo's problem was not the logo, but who and what Yahoo is. The logo can help clearing that up if it is an integral part of the brand identity which goes back to the brand ambition, not to Mayer's personal preferences about colors and shapes.