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> one such superstar, Paul Rand, who designed the NeXT logo for Steve Jobs ... and rather more famously, he designed the IBM logo, which is arguably one of the

> one such superstar, Paul Rand, who designed the NeXT logo for Steve Jobs ... and rather more famously, he designed the IBM logo, which is arguably one of the most famous and well-respected logos in history.

salgernon 13y ago
And the FedEX logo, which is so subtly brilliant.
antsar 13y ago
As well as quite a few others you may have heard of (UPS, ABC, Enron, etc.) http://www.paul-rand.com/foundation/identity http://www.paul-rand.com/foundation/identity