3 ms·

Seems like anti-intellectualism. Just because you can't recognize an outstanding logo doesn't mean there is no such thing - it is an art form and a science, whi

Seems like anti-intellectualism. Just because you can't recognize an outstanding logo doesn't mean there is no such thing - it is an art form and a science, which is the reason there are superstars in the field who command hundreds of thousands of dollars in fees. (Whether or not a logo has a real impact on business performance is another discussion.)

bruceboughton 13y ago
And superstars can still fuck up: https://news.ycombinator.com/item?id=6327544 https://news.ycombinator.com/item?id=6327544
JRFuentes7 13y ago
True, which reminded me of one such superstar, Paul Rand, who designed the NeXT logo for Steve Jobs. http://stocklogos.com/topic/famous-logo-designs-and-how-much-did-they-cost http://stocklogos.com/topic/famous-logo-designs-and-how-much...
- snogglethorpe 13y ago
  > one such superstar, Paul Rand, who designed the NeXT logo for Steve Jobs ... and rather more famously, he designed the IBM logo, which is arguably one of the most famous and well-respected logos in history.
  - salgernon 13y ago
    And the FedEX logo, which is so subtly brilliant.
  - antsar 13y ago
    As well as quite a few others you may have heard of (UPS, ABC, Enron, etc.) http://www.paul-rand.com/foundation/identity http://www.paul-rand.com/foundation/identity
netrus 13y ago
Science you say? Yahoo changed it's logo daily last month. Let's have a look at how the search queries went down with every bad logo proposal (some really looked horrible). I'd be interested in some blind study: Give some top notch designers a logo of a real, say, investment bank, from a foreign country, and an alternative proposal from a design student, and let them explain which is the real one and why. Has anyone ever seen such a study?