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Not to discount the technical analysis, but it still begs the question of whether any of those points matter for non-designers, or for the business. Just becaus
by yesimahuman 13y ago
Not to discount the technical analysis, but it still begs the question of whether any of those points matter for non-designers, or for the business. Just because they didn't go through an agency doesn't mean the logo won't be successful and the attention won't help the business.
I hate to bring up Google, but they've done pretty well despite having a history of logos no self-respecting agency would ever produce.
- rubinelli 13y agoYeah, I feel for those agencies, and at times like this I'm glad to be a software developer. A whippersnapper may say he can do my job over a weekend, but delivering it is another thing entirely. I don't think we have to bring up Google. In fact, we don't even have to go beyond Yahoo. For all the talk on design and building a strong visual identity, Yahoo in its glory days was visually atrocious. And it didn't mater a lick.
- colmvp 13y agoBecause it just had to do a set of things functionally right. Whereas branding is more important in an industry where products are similar to one another in function, like consumer goods.