...yes. I think it sort of undermines his point. Because people might not care about drinking Coke or Pepsi, but lots of people would pick a brand name cola abo

...yes. I think it sort of undermines his point. Because people might not care about drinking Coke or Pepsi, but lots of people would pick a brand name cola above a generic one. The same with colleges: you could go to Harvard, Yale, Penn, MIT...one of dozens of highly respected colleges and have a fantastic time. Like Coke and Pepsi, it's much of a muchness. But the next tier down - the 'generic colas' of university education, if you will - that's a little different. Not bad, per se - just different.