I can understand the desire to not be stereotyped for being male as caring overly about looks, but the paragraph you quote from doesn't suggest this. The VCs or

I can understand the desire to not be stereotyped for being male as caring overly about looks, but the paragraph you quote from doesn't suggest this. The VCs or angels being met with don't have to be male. The suggestion is that caring about looks is low on the scale of factors that determine the success or failure of business decisions. This article is very good—and probably takes particular care—to not frame any concerns in the context of how men consider women, only how women (and men) consider themselves.