> when presented with evidence to the contrary, people will hold their original beliefs stronger Actually Googling my phrase seems to give pretty good results

> when presented with evidence to the contrary, people will hold their original beliefs stronger Actually Googling my phrase seems to give pretty good results -- descriptive powers FTW! :D The name for it appears to be "the Backfire Effect", classed as a type of cognitive bias: https://en.wikipedia.org/wiki/Confirmation_bias#Backfire_effect https://en.wikipedia.org/wiki/Confirmation_bias#Backfire_eff... http://www.skepdic.com/backfireeffect.html http://www.skepdic.com/backfireeffect.html