With the store, you are asked for email and CC info first. With the demo, you are asked for email and address info first. It would be interesting to see which

With the store, you are asked for email and CC info first. With the demo, you are asked for email and address info first. It would be interesting to see which info entered gets the user to commit to the transaction better... That is, which one makes he/she less likely to back out; or more likely to start it.