The source article does not say this. "Microsoft will purchase the license to use the Nokia brand on mobile phones for ten years. It will also buy the ‘Lumia’

The source article does not say this. "Microsoft will purchase the license to use the Nokia brand on mobile phones for ten years. It will also buy the ‘Lumia’ and ‘Asha’ brands. On smartphones, we’ll be seeking to create a unified brand across Lumia and Windows. But we understand that the Asha and feature phone range will carry on the ‘Nokia’ branding." That is the totality of the text relating to this. The "unified brand" may very well be "Introducing the Nokia 1030, powered by Windows Phone" for all we know. Am I missing a piece of the discussion here? It seems like it would be massively wasteful and callous for Microsoft to throw away the cachet Nokia has established with its highly recognizable, warmly regarded smartphones.