Digital version: * one path of sale (I do not have to integrate 2 systems to deal with my customers, maintain multiple email newsletters or manage some kind of

Digital version: * one path of sale (I do not have to integrate 2 systems to deal with my customers, maintain multiple email newsletters or manage some kind of tacky merge) * one service that will be distributing the money to me * one set processing fee that I pay for all sales (predictable income) * no address required to buy (at least, not given to me) * no shipping cost surprises for my customers * no questions of variable quality * no extra cost for color or binding options * no potential for physically damaged or lost copies * higher profit margin The last one is the real kicker, even if I were willing to invest time and resources to handle the other issues (which I am not). The people who want printed copies are very unlikely to pay $70, thus making the entire thing moot. This is the concept: not all customers are equal. I don't want every joe off the street. When customers start costing me money, it's not a business. But the most important thing is: nobody is going to refuse to buy the digital version if there is no paper version available. They can get it printed and bound at their local copy bureau for pittance, much less than Lulu (or equiv.) costs. I don't understand why people don't get this.