Your comparisons are disingenuous. If your point is that Apple is known and thus unspoken (though it always is spoken), then that has nothing at all to do with

Your comparisons are disingenuous. If your point is that Apple is known and thus unspoken (though it always is spoken), then that has nothing at all to do with "cell phone names": AT&T calls it the Nokia Lumia 1020, while the iPhone is the Apple iPhone 5. Any baggage you put before or after that is almost certainly pulled from a selectivity bias. Sometimes ads mention Windows Phone, sometimes they don't. Sometimes ads mentioned the super advanced iOS, sometimes they don't. The Galaxy S3 comment is another nonsensical comparison. I _do_ hear commercials say "Come to {PROVIDER} to get the Apple iPhone 5 with the fastest LTE network". What does that prove? How about nothing. Seriously, the name griping is like a bad Seinfeld episode, only these are manufactured gripes rather than real world observations.