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On the topic of messaging in general, I heard that James Carville once told Bill Clinton that "if you said three things, you said nothing." Apparently that was
by jessedhillon 13y ago
On the topic of messaging in general, I heard that James Carville once told Bill Clinton that "if you said three things, you said nothing." Apparently that was the genesis of "it's the economy, stupid." That's always stuck with me as a salient pointer on communication.