5 ms·

They absolutely need to, one thing Microsoft is delusional about is the brand image/value of "Windows". Just because it's the most popular OS in the world does

They absolutely need to, one thing Microsoft is delusional about is the brand image/value of "Windows". Just because it's the most popular OS in the world does not mean all those consumers actively LOVE it. Branding everything the company does with Windows only serve to make people wary of the product. I'm glad they are switching away from "Windows Live" branding as well. Individual distinct names are much better for new services. I may be biased, but I actually think "Windows" is a toxic brand name, too much bad legacy associated with the image from the past 20 years (monopoly, insecurity, instability, etc). Imagine if they called XBox "Windows Gamebox" instead.

deleted 13y ago
[deleted]
dman 13y ago
Maybe in the consumer space. In the enterprise people seem to like Windows quite a bit (myself included). Code that youve written in the past continues to run without much drama and these days Windows just gets out of the way and just works.
- Cookingboy 13y ago
  Not a lot of people are questioning MS's strategy and execution in the enterprise space, but by large Windows Phone and most other high profile products they pushed recently are consumer oriented. Windows Azure is an exception, but even in that case I think it hurts the product more than helps. If your brand name stands mostly for "backwards compatibility" instead of quality/innovation, then you are definitely gonna run into problems in the long run.
- ConceptJunkie 13y ago
  In my experience, the people who only feel like that are people who haven't used Linux. I'm not trying to be a snot, but I've never met IT people who liked Windows, or much of anything from Microsoft. Protip: Don't mention Exchange.
  - pmelendez 13y ago
    I know a few that loves Active Directory. On the other hand, in my current job my desktop machine is an Ubuntu box and I still miss a lot of things from Windows. The only thing I like better in Linux is the terminal, everything else still feel like a hobby PC. I guess is just a matter of taste
derefr 13y ago
(Or imagine if they called it the "DirectX Box"!)
- duskwuff 13y ago
  Actually, that's where the name came from!

deleted 13y ago

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dman 13y ago

Maybe in the consumer space. In the enterprise people seem to like Windows quite a bit (myself included). Code that youve written in the past continues to run without much drama and these days Windows just gets out of the way and just works.

Cookingboy 13y ago
Not a lot of people are questioning MS's strategy and execution in the enterprise space, but by large Windows Phone and most other high profile products they pushed recently are consumer oriented. Windows Azure is an exception, but even in that case I think it hurts the product more than helps. If your brand name stands mostly for "backwards compatibility" instead of quality/innovation, then you are definitely gonna run into problems in the long run.
ConceptJunkie 13y ago
In my experience, the people who only feel like that are people who haven't used Linux. I'm not trying to be a snot, but I've never met IT people who liked Windows, or much of anything from Microsoft. Protip: Don't mention Exchange.
- pmelendez 13y ago
  I know a few that loves Active Directory. On the other hand, in my current job my desktop machine is an Ubuntu box and I still miss a lot of things from Windows. The only thing I like better in Linux is the terminal, everything else still feel like a hobby PC. I guess is just a matter of taste

derefr 13y ago

(Or imagine if they called it the "DirectX Box"!)

duskwuff 13y ago
Actually, that's where the name came from!