3 ms·

My guess is they will create a whole new brand for their mobile devices and shed the Microsoft name completely for anything but their software businesses.

• amaks 13y ago
  yes, like Surface Phone?
  • hkarthik 13y ago
    Right now Surface refers to a model line. I suspect they'll go a step further and create a whole brand called Surface. If they're smart, they'll consider spinning it out of Microsoft completely (while still holding a majority stake).