Lots of hate will come at me I'm sure, I think this is a good move for Microsoft. We need a more unified Microsoft branding push. What we don't need however, is

Lots of hate will come at me I'm sure, I think this is a good move for Microsoft. We need a more unified Microsoft branding push. What we don't need however, is more confusing unification (Surface RT will now become the Surface in the next generation apparently). I think it will be interesting to see if Microsoft goes with a one size fits all model (ala Surface) or go with the lots of different form factors and sizes that Nokia currently produces. Another interesting concern is how Microsoft will attempt to leverage cell phone carriers. The Lumia 1020 is ATT only with Elop saying they "are very happy with their current relationship with ATT" and that the 1020 will not go to other carriers. The cellphone market in the US is a weird one. With 2 out 4 carriers being CDMA, and VoLTE reasonably being several years out from ubiquity... I'm not sure how Microsoft will be able to force a carrier's hand like Apple did. I'm looking forward to more thoughts on this. What does the rest of HN think?