This entire incident could be taught as a textbook example of what not to do in public relations. You have everything: a demonstrated lack of empathy, attacking

This entire incident could be taught as a textbook example of what not to do in public relations. You have everything: a demonstrated lack of empathy, attacking the victim, continued engagement over a long period of time, over-the-top antagonizing behavior (t-shirts? really?). Had he upset a more powerful and organized group and had the same response, PAX would be finished.