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Yes. There are lots and lots of people who don't want precise analytics. Why don't some people want precise analytics? Because if you aren't sure if something
by bennesvig 13y ago
Yes.
There are lots and lots of people who don't want precise analytics.
Why don't some people want precise analytics? Because if you aren't sure if something worked, then you can't be at fault for it not working.
Measuring closely what works and what doesn't is of course better, but there are plenty of people who are scared about losing their jobs who would prefer not to track.
- snowwrestler 13y agoOk, but those people would not be interested in "growth hacking" either, then. And there are other people who do want accurate analytics. My objection is to the idea that growth hackers are the first people who have ever tried to use data to drive marketing decisions. They aren't.