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"For recovering abandoned carts, many ecommerce sites use email. Apps, however, are just getting started. With half of emails now opened on a mobile device, ema

"For recovering abandoned carts, many ecommerce sites use email. Apps, however, are just getting started. With half of emails now opened on a mobile device, email is much less effective (unless you use deep links)." Can someone explain what the author means here? It seems that if you are using an app on your mobile device to shop, and emails sent to you are likely to be opened on that same device, then email would be a good way to notify you.

xoail 13y ago
Probably coz the ecommerce sites are usually not mobile optimized and that leads to user totally abandoning the checkout.
bcoates 13y ago
The "unless you use deep links" parenthetical kills the entire article. Not providing a call to action that allows your customer to make the purchase is just bothering the user to no effect! Are people seriously sending out emails that say "This dress you might like is available in your size. Please open our app, find our search feature, remember the name of the dress we were telling you about, input your size that we apparently already know, add it to your cart, and checkout"?
- kunle 13y ago
  > The "unless you use deep links" parenthetical kills the entire article. Not providing a call to action that allows your customer to make the purchase is just bothering the user to no effect! Not exactly - deeplinks done well take you right to the check out page, where all you have to do is confirm the purchase. Most push notifications for the moment open you into a random page into the app, which, I agree, doesn't really add value.
kunle 13y ago
What I meant was - most emails don't include deep links. Take LinkedIn for example - if you click a CTA from a LinkedIn email, it takes you into a browser (even if you have the app on your phone). Most emails still function this way. It doesn't work because while the user might be logged into your iPhone app, they're likely not logged into your website in mobile safari/chrome. Emails are a good way to notify you, if you want to still go search/navigate. They don't take you right to checkout though, which is negative for conversion.

xoail 13y ago

Probably coz the ecommerce sites are usually not mobile optimized and that leads to user totally abandoning the checkout.

bcoates 13y ago

The "unless you use deep links" parenthetical kills the entire article. Not providing a call to action that allows your customer to make the purchase is just bothering the user to no effect! Are people seriously sending out emails that say "This dress you might like is available in your size. Please open our app, find our search feature, remember the name of the dress we were telling you about, input your size that we apparently already know, add it to your cart, and checkout"?

kunle 13y ago
> The "unless you use deep links" parenthetical kills the entire article. Not providing a call to action that allows your customer to make the purchase is just bothering the user to no effect! Not exactly - deeplinks done well take you right to the check out page, where all you have to do is confirm the purchase. Most push notifications for the moment open you into a random page into the app, which, I agree, doesn't really add value.

kunle 13y ago

What I meant was - most emails don't include deep links. Take LinkedIn for example - if you click a CTA from a LinkedIn email, it takes you into a browser (even if you have the app on your phone). Most emails still function this way. It doesn't work because while the user might be logged into your iPhone app, they're likely not logged into your website in mobile safari/chrome. Emails are a good way to notify you, if you want to still go search/navigate. They don't take you right to checkout though, which is negative for conversion.