I completely agree with you - I commented something similar before I saw this. Let me play the devil's advocate, though. Couldn't you argue that "growth hacking

I completely agree with you - I commented something similar before I saw this. Let me play the devil's advocate, though. Couldn't you argue that "growth hacking" has a lot in common with "agile programming"? Neither is promoting entirely new methodology - they're just built on existing best practices with a new image and name.