Effective marketing often relies on either finding new mediums to reach an audience or presenting the message in a a new way. Oh, and it's easier to make market

Effective marketing often relies on either finding new mediums to reach an audience or presenting the message in a a new way. Oh, and it's easier to make marketing more effective when you can measure, test, improve, and iterate. I don't really care whether growth hacking represents a new discipline or methodology, but it's easy to claim the superiority of your discipline when you include two common paths to success as part of the definition. Calling yourself a "growth hacker" seems a lot like calling yourself a "football winner" rather than a "football player."