Anyone in advertising or marketing could probably call themselves a "growth hacker". Apparently the term "hacker" is the hot thing, so it gets thrown around as

Anyone in advertising or marketing could probably call themselves a "growth hacker". Apparently the term "hacker" is the hot thing, so it gets thrown around as if it means something anymore. Ten years ago: "Software Engineer". Today: "Java / Full-stack hacker". Ten years ago: "Accountant". Today: "Financial hacker".