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Growth hacking is nothing new. It's just marketing folks re-branding themselves. It's the exact same product marketed under a new name with a new brand image
by bryant__d 13y ago
Growth hacking is nothing new. It's just marketing folks re-branding themselves. It's the exact same product marketed under a new name with a new brand image and targeted at the tech audience.
It seems to have worked. Every startup now wants to hire a "growth hacker" instead of a CMO. And developers now ascribe more value to marketing than before.
- ignostic 13y agoI completely agree with you - I commented something similar before I saw this. Let me play the devil's advocate, though. Couldn't you argue that "growth hacking" has a lot in common with "agile programming"? Neither is promoting entirely new methodology - they're just built on existing best practices with a new image and name.