2 ms·
Geeking out is a bit of a strange phrase to use with the logo. One can geek out on the details of the design, but the big problem (for me) with the logo aren't
by slantyyz 13y ago
Geeking out is a bit of a strange phrase to use with the logo. One can geek out on the details of the design, but the big problem (for me) with the logo aren't the details, it's the emotion.
While I'm sure I'll get used to the new design, it leaves me emotionally empty. I very much preferred the old one.
This might be contrary to what a lot of people here are saying -- I'm not sure adding a professional designer to the group would have made a difference.
You need to add the right designer. Not all designers are equipped to work in those situations, i.e., one who can deal with the huge personalities and egos of those on the redesign committee. And the worst egos in the room aren't always the CEO, they can often be the creative director types.