Which underscores the single greatest value of the App Store: the market. Apple has built a population of dedicated users who are willing to spend money. They

Which underscores the single greatest value of the App Store: the market. Apple has built a population of dedicated users who are willing to spend money. They did this by building a product that asks consumers to spend a little more to get a little more. Now they've created a channel through which developers can access those consumers directly through the host operating system, and they charge a fee for that. When you look at alternative marketplaces, it becomes clear that the value of the App Store is more than just "app hosting, oh-so-easy purchasing (just enter a password, as Apple has your credit card details on file), app delivery, license management".