I'll say this again and specifically on this comment since it spells out "30 choices" while others just hint at it - There were no 30 choices. This was always

I'll say this again and specifically on this comment since it spells out "30 choices" while others just hint at it - There were no 30 choices. This was always the final logo. The 30 prior "logos" were a "whimsical" way of getting users used to the idea of change. None of those 30 logos were done seriously...