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Well, what you can do is ask people who have worked with logo design, won awards for logo design etc. Of course, these people may be biased, but at least they
by snom380 13y ago
Well, what you can do is ask people who have worked with logo design, won awards for logo design etc.
Of course, these people may be biased, but at least they have more experience in evaluating logos than others. So in general, if many of them like it there's a good chance it's actually good.
The other thing you can do is to look back. In 10, 20 years, it might be more obvious whether a logo was successful or not. But again, that may be influenced by the success of the company.
I think saying that it all comes down to personal taste is bit misleading, because that personal taste is generally shared by a large part of the population.
- andyjohnson0 13y ago"Well, what you can do is ask people who have worked with logo design, won awards for logo design etc." "Of course, these people may be biased, but at least they have more experience in evaluating logos than others" This just raises the question of how these experts evaluate a logo. I understand that academic art criticism [1] has developed frameworks for evaluating works of art - genre, cultural impact, relationship to preceding works, etc. But a logo isn't art - it is almost entirely functional and used for (mundane?) concerns like brand identity. I can appreciate that some logs have existed for long enough that they have a historical context (e.g. Coca-Cola) but I don't see how this helps evaluate its primary purpose. Any graphic designers want to comment? [1] http://en.wikipedia.org/wiki/Art_criticism http://en.wikipedia.org/wiki/Art_criticism