Good copy editing can reduce this. An extra page doesn't hurt anything if you're only sending certain people to it. In a way a media kit is a targeted landing

Good copy editing can reduce this. An extra page doesn't hurt anything if you're only sending certain people to it. In a way a media kit is a targeted landing page for people you want coverage from. To me, you fall in the slightly hard to understand category. I grok pair shopping but because you're innovating with a new thing, I'm confused and don't know what experience to expect. This leaves me confused. If I was working with you, here is what I would do: Take two laptops and $100. Go down to the local starbucks. Find pairs of people sitting at tables. Ask them to try your site, in exchange you buy them each a drink. Or if you want to get really fancy... do a Microsoft--you find it, you keep it thing and let them spend like $20. (If you do this, I'd record them and get their permission to use it--could be good fodder for your site) This experience will give you an idea of how people are responding to what you're doing.