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Poll: Business People Say Twitter More Important Than LinkedIn

8 points by peter123 17y ago

TomOfTTB 17y ago
The inherent flaw in this type of poll is that it relies on the bias of those polled and not on their actual results. So a question like "Where did you get the most customers from last month" would get a result based on the person's actual experience. While a question such as "what is the most important platform" asks them to make a judgement which can be based on all kinds of biases. Twitter, for example, has a massive marketing campaign right now with all the celebrity attention. So it will be on people's mind. But that doesn't necessarily mean anything in regards to it's business importance. I know some will say people talking about a technology makes it important but that's just not true. To give a non-tech example every business seminar I've been to in the last 5 years has brought up Six Sigma. But I've rarely if ever seen it actually implemented.
- patio11 17y ago
  So a question like "Where did you get the most customers from last month" would get a result based on the person's actual experience. I think the honest answer at far too many companies is "I don't know because either we don't track that or nobody tells me about it", which would probably get coded on the poll as "Well, I think it is conferences, so I'm going to pick conferences".
mahmud 17y ago
Only because twitter has less upkeep (your twitter profile is never 68% complete) and because twitter lets you get the word out without having to correspond with N people 1:1. Twitter is a megaphone, LinkedIn is an interview booth.
- sneakums 17y ago
  I figured it was because nobody's hiring right now.
known 17y ago
Wisdom of Crowds != Wisdom of Intellectuals
rue 17y ago
Highly misleading topic line here, and to a lesser degree on readwriteweb.com. The actual question was > "What is the most important new platform for brands to master?" The question implies a more public-facing concern than what LinkedIn is intended to do.

8 points by peter123 17y ago

The inherent flaw in this type of poll is that it relies on the bias of those polled and not on their actual results. So a question like "Where did you get the most customers from last month" would get a result based on the person's actual experience. While a question such as "what is the most important platform" asks them to make a judgement which can be based on all kinds of biases. Twitter, for example, has a massive marketing campaign right now with all the celebrity attention. So it will be on people's mind. But that doesn't necessarily mean anything in regards to it's business importance. I know some will say people talking about a technology makes it important but that's just not true. To give a non-tech example every business seminar I've been to in the last 5 years has brought up Six Sigma. But I've rarely if ever seen it actually implemented.

patio11 17y ago
So a question like "Where did you get the most customers from last month" would get a result based on the person's actual experience. I think the honest answer at far too many companies is "I don't know because either we don't track that or nobody tells me about it", which would probably get coded on the poll as "Well, I think it is conferences, so I'm going to pick conferences".

mahmud 17y ago

Only because twitter has less upkeep (your twitter profile is never 68% complete) and because twitter lets you get the word out without having to correspond with N people 1:1. Twitter is a megaphone, LinkedIn is an interview booth.

sneakums 17y ago
I figured it was because nobody's hiring right now.

known 17y ago

Wisdom of Crowds != Wisdom of Intellectuals

rue 17y ago

Highly misleading topic line here, and to a lesser degree on readwriteweb.com. The actual question was > "What is the most important new platform for brands to master?" The question implies a more public-facing concern than what LinkedIn is intended to do.