It's easy to be reductive and pick apart other people's work. Time may prove this to be an iconic choice. But it does look a bit like the logos designed in the

It's easy to be reductive and pick apart other people's work. Time may prove this to be an iconic choice. But it does look a bit like the logos designed in the early 2000s using the Optima font and a Fireworks bevel filter, high video production values notwithstanding. It's not made that way, of course, but Googling for logos using Optima yields vast fields of results with a strong family resemblance. Tangentially, it's amusing that businesses named "Optima" often choose that eponymous font. Even American Express did this with the Optima line of credit cards.