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Sorry, you know nothing about pricing a product. The initial cost (paying knuth) is already paid for ages ago. The editorial work is extra for each edition, an
by gcb0 13y ago
Sorry, you know nothing about pricing a product.
The initial cost (paying knuth) is already paid for ages ago. The editorial work is extra for each edition, and probably paid on the local market prices.
The costs now are printing and distribution. I will guess it is cheap. Specially with local market prices.
All that is left to price the product now is how much profit you can extract from the market and still make a sale. Don't we discuss A/B testing of price here over and over?
In the USA, people can be convinced to pay $150~$800. in India they probably lose the sale if they charge R1000.
In both cases, they make the sale with the most optimum profit available at each market, while providing no real benefit for the consumers who still can't get a digital version.
- bradleyjg 13y agoIdeally you'd like to segment the market geographically like that, but with the doctrine of first sale floating out there (recently upheld in this exact contex[1]), it can be very tricky to pull off. Now pharmaceuticals on the other hand ... [1] http://en.wikipedia.org/wiki/Kirtsaeng_v._John_Wiley_%26_Sons,_Inc http://en.wikipedia.org/wiki/Kirtsaeng_v._John_Wiley_%26_Son....