iTunes cards are a hugely popular gift for children / teenagers / college kids, quickly exchanged for fart apps and in app smurfberries. The nascent Google simi

iTunes cards are a hugely popular gift for children / teenagers / college kids, quickly exchanged for fart apps and in app smurfberries. The nascent Google simile of this is still minuscule in comparison, making gifting in the Android market a much less pleasant affair. I would gather that the KitKat promotion is partly to help spread awareness of Play cards. As a second effect, people don't think of things like iTunes cards as real money. Give someone $50 on an iTunes cards and, I suspect, it will see much less discretion than a $50 bill.