kingsley's right. My impressions (these echo others'): 1) Get rid of all that text. Make the search box huge and pre-fill it with something useful. Don't pu

kingsley's right. My impressions (these echo others'): 1) Get rid of all that text. Make the search box huge and pre-fill it with something useful. Don't put a bunch of words underneath explaining what the user should fill it with. 2) ~30sec video in _female_ voice of buying something together. Make sure the first ("preview") frame is a picture that shows why your product is awesome. 3) Colors(!) on the front page. Looks like it was designed by a tasteful developer, rather than a tasteful designer (if I'm wrong, then tell the designer to get a bit crazier). 4) No elephants. Seriously. Nobody wants to be an elephant. Even 'gear nerd' men don't want to be elephants. Unless .. you're selling elephants? 5) Integrate with FB/Twitter/Whatever. Put the logos on your _homepage_ so that everybody knows you're 140ch-compatible. This will increase the buzz factor. 6) If your site does badass technical stuff, write some technical blogs about them and get them out to the relevant humangregators. Opinion-makers troll technical posts to find the newest cool stuff.