Until we see some sales numbers proving beyond a doubt that these devices are a success, I'm not going to believe in them. So far there has been a lot of hype

Until we see some sales numbers proving beyond a doubt that these devices are a success, I'm not going to believe in them. So far there has been a lot of hype that started with rumours of an iWatch. The media instantly jumped on those rumours and started the echo chambre, assuring each other that smart watches were going to be the next big thing. Then suddenly Samsung came out of the woods and announced that they, of course, were also preparing to introduce a smartwatch in the near future. The question now is how is really going to buy and wear those watches once the novelty effect wears off? People who are wearing watches as a fashion accessoire are probably not going to swap their Rolex or Breitling for some ugly plastic-y looking thing. This leaves the more geeky crowd that might be interested in the smartwatch for its functionality. I'm not convinced it provides enough added value over using my phone to warrant wearing it. I think, in the end, the target demographic for smartwatches is limited to the same people who used to wear those Casio watches and will remain a niche for the foreseable future.