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In theory, excerpts are great. I've been sold on products with them. But they can be dangerous, too. It's like software demos -- you put pressure on the end-us
by bprater 17y ago
In theory, excerpts are great. I've been sold on products with them. But they can be dangerous, too.
It's like software demos -- you put pressure on the end-user to download, install and then figure out your software. I know I don't have 2 hours to figure out if your software will do what I need it to!
Whereas -- if you create a screencast demonstrating the power of your software or products, infomercial style, it has much more power to convert folks to buyers.
So if Amy really wanted to wow the masses, she could give some visual demonstrations (possibly in the form of a screencast) of the power of her ebook. Few people do this and it could be a real winner for her!