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"For five of six attributes, consumers preferred the variants with the attribute of the current Yahoo logo." That's interesting. It makes me think that people
by nck4222 13y ago
"For five of six attributes, consumers preferred the variants with the attribute of the current Yahoo logo."
That's interesting. It makes me think that people were inclined to favor the logos that resemble the existing logo, simply because they're familiar.
Or Yahoo chose an aesthetically pleasing logo to begin with.
- Lost_BiomedE 13y agoThe same seems to go for names. Many people think good names for companies are ones they are familiar with. Advertising just the sound of a name over and over has a lot of value, it seems.