5 ms·
Yahoo showed us 30 days of logos. Here’s the one consumers liked best.
- nck4222 13y ago"For five of six attributes, consumers preferred the variants with the attribute of the current Yahoo logo." That's interesting. It makes me think that people were inclined to favor the logos that resemble the existing logo, simply because they're familiar. Or Yahoo chose an aesthetically pleasing logo to begin with.
- Lost_BiomedE 13y agoThe same seems to go for names. Many people think good names for companies are ones they are familiar with. Advertising just the sound of a name over and over has a lot of value, it seems.
- rabidonrails 13y agoI can't get through. Down? edit: back up!
- Orasius 13y agosame here! the link is not working
- hughw 13y agoI seriously wondered whether the blank white page was people's favorite.
- tbirdz 13y agoThe ultimate in minimal design?
- martindale 13y agoI thought it was because no one liked any of Yahoo's logos.
- ckelly 13y agoSurvata co-founder here. Yes, we unfortunately went down right after posting. We're working to get back online. Sorry for the hassle.
- ckelly 13y agoWe're back. Sorry for the downtime.
- ckelly 13y agoWe're back. Sorry for the downtime.
- jack-r-abbit 13y agoOh... I thought this was something about the actual reveal based on the Yahoo's metrics. But this is the results of a 12,725 person survey about 5 random logos from Yahoo's first 28 examples. Really... tomorrow could show us exactly this... or something completely different.
- rorrr2 13y agoIf you thought design by committee is bad, design by the crowd is truly horrible.